Central Net Marketing

Video Marketing

Are you using video as part of your marketing arsenal? If you’re not, you’re behind the times. It’s a fact that sites like YouTube get millions upon millions of searches every day.

In my business of offering SEO services, part of our packages are to create and distribute videos to these video sharing sites. The value of the back links make them well worth the time and energy (not to mention the message about your product or service in the video itself).

There are many reasons to use video in your marketing. Here are just a few:

People like watching videos. In fact, many people would prefer to watch a video than read your website. A video grabs your visitors attention and piques their curiosity.

Keeps your visitors on your site longer. Also known as “bounce rate”, you want your visitors to stay on your site as long as possible. The longer they stay the better the chance of your visitor taking your desired action.

Increases your brand awareness. People are more likely to “pass around” your video than your sales page. Sooner or later, you will have thousands, perhaps even millions of viewers who will see your videos. The more it’s seen, the more people become aware of you, your products or your services.

Here are some statistics for you – According to Borrell & Associates:

Online video spending is forecasted to account for more than 1/3rd of all online advertising in 5 years.
Over 40% of consumers watch online videos on at least a weekly basis; over 70% at least monthly.

In the last 10 years, the money spent on production and use of videos for marketing and advertising has steadily increased in to the billions of dollars. And it’s showing no signs of slowing down!

Not Using Videos? Why Not!

Many people stop short of doing videos because of 2 very common reasons. Lack of technical or creative ability to create the videos. Lack of money to pay someone to make the videos.

It takes special software, time and experience to make videos. And perhaps you don’t have the money to buy the tools, or expertise to create and edit your videos. Or, no money to hire someone to do this! I have an answer for you…

Let’s understand something here first. When we talk about making videos for marketing, you don’t need to make “commercial quality” videos. Those take a lot of money. You’re a small business – who has that kind of budget!

But I am also not suggesting you make some crap video that doesn’t convey your message (or worse – confuse the viewers).

So what do you do?

Video Niche Dominator

This is a great new tool from Jonathan Teng. It is essentially a very SIMPLE and INEXPENSIVE way to make videos very quickly. In fact, you can literally make dozens at one time. And did I mention simple?

>> http://inmarkon.com/vnd

Visit the link right now and watch the videos on the page.He put up many samples to show what his software can do. And be sure to watch his demonstration video.

Now it’s easier – and cheaper – then ever before to make videos part of your marketing and advertising arsenal.  Jonathan even includes royalty free images and music loops to get you started. I bought Video Niche Dominator and made five videos in about 15 minutes! Take a look:

I made this with NO planning just to see how well it works. Imagine how good your videos will be when you plan them out. Use your own images, music – even voice-over and you now have completely original videos to tell people about your products!

Don’t wait. There’s no more excuses for not using videos!

>> http://inmarkon.com/vnd

There’s no denying it. This is a VERY hot topic right now. You want proof, just mosey on over to the Warrior Forum and look at all the posts, WSO’s, etc.

But you know what? There’s a good reason this is a hot topic right now…

Many off line businesses have been hit by “slow” times and are actively looking for ways to increase business. So opportunity knocks.

My partner Jim and I have been in this arena now for more than a year and we have been seeing first hand how much we have been able to help our own clients. And with our system, we launched Easy Local SEO to help OTHER people market similar services to businesses all over the U.S. and Canada.

I have discovered though, that many people who want to market in this arena have one fatal short coming. They really don’t have any idea how to approach potential clients and get them to listen to what they have to say. My partner and I had this same issue when starting out. Jim used to drive around visiting local businesses for a few hours every day – saying hello, dropping off fliers and business cards, etc. And the people he spoke to were always nice.

However, we made exactly ZERO sales doing this. I learned the hard way that they simply saw us as nothing more than another salesman hawking some product or service. Not what they wanted to deal with, and who can blame them? They have a business to run.

There are a lot of ways to properly approach prospects, get them to listen and perhaps hire your services, but I am going to talk about just 2 things here…there’s a lot more to this, but I don’t want this post to be too incredibly long

• “You’re an internet guy??

The first thing you need to do is very simple. Don’t bill yourself as an “internet marketer”. For one thing you don’t do yourself any favors. If you talk to business owners in a casual environment and ask what they think about internet marketing, many won’t really even understand exactly what that is… and many others think “just some other fly-by-night company selling me a bill of goods about SEO or something”.

Bottom line is, you are looking to help a business increase their revenue. And you are educating them about the power of advertising on the internet. And giving them new ideas on how to get more people to look at their products and services.

In other words, you are a Business Consultant.

Say that to yourself until it is second nature. Because (if you are doing this right) that’s exactly what you are. You just happen to specialize in the many ways the internet can help.

• Show them how they can do it themselves!

Business owners like nothing better than to find other ways to increase their revenue while saving money at the same time. Well, who doesn’t?

So, why not show them how they can use the internet themselves? Show them the power of capturing emails, proper S.E.M., a well-optimized website, the power of social media…you get the idea.

What I am talking about are workshops. Very simple.

Hold a workshop in the area you market to. It’s easy to get the word out (how about the Chamber of Commerce, or local paper – even Craig’s List). And you can actually make money holding them. But there’s an even bigger benefit…

Structure a workshop environment, schedule it for 6 – 8 hours on a Saturday. Charge for attending (anywhere from $97 to $997 – or more if the market will bear it). You need to at LEAST cover the cost of the workshop – most likely for a room at a local hotel to hold the workshop in, perhaps coffee and doughnuts…that kind of thing.

Understand the power here…you will now have business owners coming to you. You are now NOT a sale person, but a potential solution to a problem. They will be MUCH more willing to listen.

The workshop itself MUST be good stuff. Real usable, actionable things these people can do. Focus on just a few things they can do. You want them to have their “light bulb moment”, seeing the potential of what you’re teaching them. But at the same time, you want them to understand just how much time and effort it will take if they take it on themselves.

That’s where the “selling without selling” takes place. They will start asking YOU if you can do this for them. Which of course, you can.

Once you break it down for them in terms they can understand (cost benefits, etc.) the will see that it is simply another advertising avenue. Something they already spend money on – and something they can also write off at the end of the year.

All of this can lead to new clients. Many of them. Hiring you to do everything from website design (or redesign) to SEO to reputation management to social media marketing, to customer database management – and much more.

So now I hear you saying – “A workshop? I never held one of those. I have no content, etc. for this. What do I do?”

Man I hear that. I said the same thing over a year ago when this idea was first presented to me. The answer can only be one of two things: 1) Create the content or 2) BUY the content.

I did number two. And I can tell you it’s the best thing I could have done. Who has the time to write up all this content for the business owners to learn from and keep after the workshop is over?

• The answer to my prayers…

I met Rachel Rofe a couple of years ago at a small marketing lunch. Very nice person and also very talented and a keen marketing mind. While doing some research on line for this niche, I cam across a package she and her partner, Jaime Mintun, put out that is the answer to my prayers…

Their package is everything you need to hold a workshop for off line businesses. Everything from the marketing and sales materials to get the business owners to attend, to a slide presentation, a workbook for the attendees – and so much more.

It’s called “Make 10k In A Weekend” and you really need to grab it if you want to hold workshops of your own. You can literally brand all of the material with YOUR business name and logo and be holding workshops next week. What a time saver!

As I said earlier – there are other ways to sell your services. But none will have the conversion rate that this one does. Think about it – all you need to market is a workshop teaching them how to help themselves. By the end, once they see the power of what you teach, many will seek YOU out asking how much you charge to do all this work for them.

To me, that beats cold-calling any day!

Google Ranking has continually confused large numbers of users and website SEO specialists alike over the years. Page Ranking and Google “Index” Ranking while appearing similar they are completely different overall!

I am going to attempt to reduce this down to laymen’s terms and provide some clarity on this, often times, misrepresented issue. Most everyone I encounter asks for and seeks a number one page ranking on the Google results page. They don’t typically care how it happens they just know they want it! Big problems can arise with this uneducated approach because Google Index Ranking and Page Ranking are two very different things.

Google Index Ranking is what they actually seek because Google Page Rank is a means in which to evaluate the overall quality and usefulness of any given website. So when people tell me they want a high Google Page Rank

I immediately answer… “Do You Want to be Found on Page One of the Google Search Results as Well”?

As they look at me with complete confusion and in some cases anger and outright frustration I begin to explain the difference. Many times I will gain someone’s confidence and other times they think I am yanking their chain a bit. Either way… I know the seeds have been planted for a better understanding of what they need and not necessarily what they think they need or continually seek.

This opens the door to what I call “Feeding the Monster and Oiling the Engines”. It’s not just one thing that gets you to the top of Page One on the Google Search Engine Results page, it’s doing a great many things all of which need to be choreographed correctly around key search terms and phrases month in and month out over and over again.

The following is a minimum level of search engine food that must be fed to the monster every month to ensure the engines are oiled and run smoothly for your website to be found.

• Generating fresh original content

• Creating a press release

• Making a video

• Establishing quality backlinks

• Submitting to directory listing sites

• Participating in social marketing (if applicable)

This is where utilizing a Website Promotion Outsourcing company can assist you in your quest for a top spot in the Google search results. I am simply stating the facts when it comes to “effectively” getting the job done and what must be done every month to climb to a top Google page ranking and moreover stay there once you’ve arrived.

I can tell you right now that not many understand what it takes to achieve a high Google page rank or what it takes

to be highly ranked on the Google search results page. Even fewer still actually make the investment to get it done!

Anyone can do this! I encourage you to find out how to do it or seek the help necessary to make it happen for your

business. Do not get caught up in the “fast track” and totally automated approaches being pitched all over the Internet.

• It takes real people, doing real work to make it happen naturally and acceptably in the eyes of ALL the Major Search Engines.

Good Luck and may your journey to a “top” Google Index Page Ranking position or “high” Page Rank score be ultimately rewarding.Please do a little research and inform yourself about the difference between the Google search results page position and Google “Page Rank”. I think you’ll become clear very quickly which will allow your website promotion campaign to really begin, proceed and hopefully really take off like it should.

There are numerous avenues to pursue when it comes to being found on the Internet. However, there is one critical thing that remains constant and simply can’t be ignored:

• Generating Fresh Original Content of All Kinds on a Regular Basis is Mandatory!

The major search engines continually want to know that your website is there to help people. The primary way for them (the SE’s) to ensure your website does that is by continually sending out spiders to check you out! That being said we must also take into consideration how the search engines actually determine your websites overall usefulness. Let’s keep that simple with quick little Question & Answer series below called “As the Search Engines See My Website.”

• Q – What is your website linking structure and who is pointing to you. A – quality back links
• Q – Where and how do you re-direct visitors from your website, A – outbound links
• Q – Are you supporting RSS feeds of any kind and what is the in/out function. A – “feed burner” data
• Q – Is your landing page setup properly and ultimately useful. A – website SEO & authority
• Q – How many people are recommending your site and why. A – social marketing activity
• Q – What is your website providing & saying to the general public. A – fresh original content

Together this all becomes your personalized “website identity” to the major search engines! It’s no big mystery or a game that you can’t win. In fact, it’s a game very much worth playing! Once the initial time investment is made to complete your setup properly you are instantly in the game and moving towards a page one Google ranking!

Determining exactly what constitutes winning the game often varies greatly based on what YOUR website purpose truly is! Do You Really Even Know?

Let’s take a look at that for a moment. You have just invested both your valuable time and hard earned money into your NEW website promotion campaign; however, have you done it properly? In laymen’s terms the definition of “immersion” is: to become fully aware or dive in to a level of much greater understanding.

Simply put, you need to specifically identify your ultimate goal prior to accomplishing it. This is where so many people fail or fall short in “the game” you need to play. The key to success comes when you educate yourself, seek help, do the research and develop your own personal website promotion and marketing battle plan.

How do I know what works and where do I start is an often asked question about now. Well, it’s simple; start spying on those that have succeeded before you! This is quite legal and if you don’t it becomes quite possible to start traveling in numerous “off path” directions you don’t want or need to go.

Investigate your competition and find out what they are doing:

• Analyze what’s working in your sector or niche on the Internet
• Become familiar with each piece of the website promotion puzzle you need to implement

This is a great point to stop and say: You don’t need to do it all yourself! You just need to understand what needs to be done! BINGO – Enter Website Promotion Outsourcing!

Who has time to write five or more articles a month, create a video and post it on a hundred video posting sites each month, write a press release each month, establish hundreds of “quality” oriented back links every month, complete dozens of directory submissions every month, setup and maintain your “Social Marketing” sites on Facebook, Twitter, Linked In, Digg, Squiddo etc. etc. etc. each month and RUN YOUR BUSINESS!? Typically the answer is NOBODY does.

The nominal monthly investment it takes to have competent professionals perform some or all of these tasks for you is quite frankly priceless.

Doing all of this each month and much, much more is NOT and should NEVER be viewed as a problem or as an obstacle! It must be done in order to become successful on the Internet in terms of index ranking and more importantly to remain findable month after month to the people that are seeking your services or products.

So in essence it becomes and should always be viewed as…. YOUR BUSINESS SOLUTION. All you need to do is commit to the initial immersion step of truly understanding which website promotion pieces you need and how they work in order to start winning the game. It’s called becoming educated about your business future via website promotion; No more, no less!

I am forever being asked “Can you please just help me get started and I will do the rest”. I now have only one answer for this question and it goes like this:

“You will never truly get started unless you understand what the rest really is! Immerse yourself with me or another experienced website promotion expert for 90 days and your business success becomes the rest!”

By planning the proper route to YOUR ultimate goal with the assistance of professionals YOUR purpose remains on point and clearly attainable. By jumping in without the plan this entire process becomes quite unmanageable. I see as many people fail as succeed because they never really get started. Your initial time is all that is required to make your Internet Exposure Dream, for your business become a reality! It’s all auto pilot after that and you can leave the driving to us!

Be smart, do this right and you’ll be building on a winning model that continually becomes an evolution to personalized website perfection. No matter how many times things change along the way or how big your business grows you can always adapt effectively! Staying ahead of all those now chasing you in quest of your hard earned and newfound “Page One” Google Index Ranking Spot that searches now find your business located.

Some things simply never change and that helps YOU! I just had the opportunity to listen to a podcast from two long time wizards in the Google traffic game and what I heard was nothing new for me!

Everyone NEEDS website traffic and that’s a fact! When it comes to thriving or just surviving on the Internet there is absolutely no substitution for acquiring more “targeted” unique visitors that are interested in what you do, sell or have to say. Let’s just focus on the latter for a moment. It was said long time ago by this guy who owns Microsoft and it goes something like this:

• “Content is going to one day determine the individual success or failure of people on the Internet”

That comment was made about 15 years ago and it is so true today that the entire playing field has taken an entirely new approach and scope to increasing visitors and business alike via the Internet! Entire website promotion marketing strategies have been completely reconfigured and billions of dollars are being spent to get up to speed with this very real marketing necessity!

We are dealing with the very same Internet in a whole new light. Believe me when I tell you that “Content is Everything” and more is still needed! It becomes your true “Public Perception Branding Identifier”, your key to increased search engine recognition, a critical avenue of communication regarding your transparency, a main business news hotline and genuinely explains why you do what you do to help people accomplish their goal or answer their question! Honestly, this is just the tip of the iceberg when it comes to the benefits of proper inbound content marketing and website promotion!

I have been evaluating this “Google Traffic Myth” for quite some time now and what I have been hearing from clients, business owners, partners, friends, family and Internet Marketers in general who are all real people fighting this very real battle is:

• I heard back links are very important
• I heard I need fresh original content
• I heard landing page SEO is critical
• I heard that Social and Viral marketing may be helpful depending on my niche
• I heard that all I need is a Google Directory Listing
• I heard that having a blog is good
• I heard that giving something away is a good idea and so on and so on and so on!

TRUTH IS; you simply need all of this at periodic times throughout any given marketing or website promotion campaign in order to satisfy any of the major search engines! It’s not some “super thermal analytical all knowing algorithm” that no one can beat its simply doing everything over and over and over so when they seek “quality backlinks” YOU HAVE THEM. When they seek “fresh content” YOU HAVE IT. When they seek “overall usefulness” YOU HAVE PROVED YOU ARE!

That’s the deal here! No shortcuts, no easy way to beat the system, no instant road to the top it’s just a combination of what we all know the major search engines are seeking. Now here comes the cool but tricky part; knowing how to best accomplish this in a sequence that feeds the monster when they alter what’s being sought or weighted most heavily AT THE RIGHT TIME!

You see; again, it’s nothing new and was once coined as “Content is King” and then “Content is Cash” which I still consider unbelievably important; however, it only covers part of the story here. My personal viewpoint is “Feed the Monster & Oil the Engines”! This is what will keep your website running smoothly, allow you a chance to continually be found on the Internet and most of all deliver the proper message to both the general public and search engines alike!

While I could certainly go on and on about the best way to do this and the stuff you do or don’t need to buy to make it happen I will close by saying; it’s nothing new and anyone can do it! Good luck and don’t forget to feed and oil the monster often… OK!

Ron Douglas – Internet Marketer, Entrepreneur, Best Selling Author.

About a year ago Ron released his first book, America’s Most Wanted Recipes and it was a best seller. I have a copy and I can tell you, I love it. I spent quite a bit of time making my favorite recipes in the book.

So after a year (and about 15 pounds ) Ron publishes his follow up, More of America’s Most Wanted Recipes: More Than 200 Simple and Delicious Secret Restaurant Recipes–All for $10 or Less!

I have known Ron for a couple of years now and he’s one of the nicest people I know. He is driven, but knows how to have fun, spend time with friends and family and enjoy life. He’s someone everyone should aspire to be.

Ron and I are partners on a couple of projects. So I know first hand that when he sets his site on a project, he goes after it until it’s done, launched and profitable.

Ron should also be an inspiration to anyone who is looking to have their own success. It’s been said many times that there is no such thing as a “magic pill” that will start making you money hand over fist without any work. Ron worked (and works) very hard to achieve his goals.

Don’t be afraid to get your hands dirty… you never know – You could end up doing a few of the things Ron does: