Archive for September, 2009

Product Creation Crash Course – Lesson #1

Welcome to the first lesson in the Product Creation Crash Course.

Each week for the next few weeks you will receive a lesson that will help you learn the ins and outs of product creation.

Firstly, let me say that I am confident that you will find the content in this course invaluable when begin to create your own information products.

The reason I’ve created this short course is to help other people (like you) get started creating  their own products.  I know it can seem like a daunting task, but believe me when I say it is also the most profitable step you can take for your financial future!

There is a lot of information on the web on how to create your own products but not many of these sources provide a clear and concise step by step plan so that you can get your product out there and making money in the shortest time possible!

So that is what I am going to attempt to do here. :)

I am confident if you follow the steps within this course you will have your very own killer product that will bring in sales for years to come.

In this first lesson let’s talk a little about why the right mind set means a lot when it comes to creating your own product.

The hardest thing I’ve found and probably many other people find to when they get started with any aspect of Internet Marketing is all of the hard work it involves.

I am not sure how you got interested in Internet Marketing but if you were like me you have probably been pulled in at some point, by all the websites out there that promise untold riches for 5 minutes work!

Don’t get me wrong this is indeed possible, but in my experience not when you are getting started. It is indeed a reality if you have a list of 3,000 responsive buyers that you can send out an email that will make you thousands of dollars within a few days.

Although to start off you need to create that product and build that list and unfortunately that will require some good old fashioned research and elbow grease!

So you will need the correct mind set and I am not going to write pages and pages of motivation for you, except to answer the number one question that stops people taking action or makes them give up in my experience.

I know this question comes up and can be very hard to overcome because I have asked myself the same question plenty of times when I was getting started with Internet Marketing.

Here is the question or questions I found myself asking when I was getting started:

“Is this going to work?”

“Is all this work worth it?”

“Will my product sell?”

These are the three main questions that I found myself asking when I was creating my own product.

Well take it from me the answer to all those questions is “Yes it really does work!”.

If you follow the steps within this course you will see that Internet Marketing does not have some secret formula!

All you have to do is see things through to the end, have the ability to follow a series of steps and probably most important take action!

Whether it takes you 5 days or 5 weeks to follow these steps see them through to the end and I guarantee you will achieve success online!

Once you create your own product and once that is pulling in money you can do the same thing over and over to build a virtual empire.

We have a lot to go over in the next few days if you want to learn how to create your own product, so make sure you look for your next lesson.

How I Saved 80% On My PPC Costs…

Over the past year or so, I have noticed some changes regarding a few of my websites/products and traffic that can only be attributed to keywords and relevance.

What do I mean by that?

Well, keyword research and page relevance is something I never paid close attention to in the past. As a result, I would usually end up paying way too much for my PPC campaigns and have an extremely high bounce rate on my sites.

That meant spending a LOT more per sale than I should have been.

But really…who has the time to do the proper research for all of that? I sure didn’t.

When my partnet Jim took on the PPC part of my business, he showed my just how much I was tossing down the drain in those PPC costs.

He took some of the campaigns I started and ignored from an average of $0.47 per click (on various keywords in the IM niche) down to an average of $0.09 per click.

That alone is about an 80% savings.

What this did was allow me to drive as much as 80% MORE traffic for the same amount of money.

How was this accomplished?

Simply – good, solid keyword research, writing relevant ad copy and making it all tie together on my landing pages (the free ones and the paid ones).

http://www.centralnetmarketing.com/KWElite

So what’s the downside to all of that? Frankly, the time involved in researching the very best keywords for your target site. Identifying which keywords had the right amount of searches, and the right amount of competition.

At first, Jim was doing this manually – and for free – using the Google Keyword Tool.

Yes, it is a useful tool. But once we discovered this OTHER wonderful tool, man, it made life so much easier.

http://www.centralnetmarketing.com/KWElite

There’s something to be said for automation…

There’s something to be said for tools that make your life easier.

Now Jim spends his time on much more valuable things, such as the new Adwords course he is creating. More on that later…

If you are someone who balks at spending money on tools because there are “free alternatives” out there, then you can stop reading here. This isn’t for you.

But when you talk to some of the most successful people on line, in almost 100% of the cases, they will tell you that tools to automate mundane tasks are a MUST (along with outsourcing).

Brad Callen’s Keyword Elite 2.0 is the next generation to an already proven tool. I wasn’t sure he could take an already great tool and make it better…but he has.

Stop wasting your time…and start profiting more.

http://www.centralnetmarketing.com/KWElite

To Your Success,
Michael Ambrosio

P.S. More on Jim’s Adwords Course coming soon, but what I can say is so far, he has 47 videos in this package (mostly 3 – 5 bite-sized minutes).  I am not sure when it will launch, but I DO know we will need some reviewers.

So, if you take advantage of Brad’s Keyword Elite 2.0 right now, I will personally create an account for you for Jims Adwords product. The same guy that reduced my PPC costs by 80%.

Think of what you can do when you use these two products together…

Just send me an email with your receipt and you’re IN!

http://www.centralnetmarketing.com/KWElite