INTERNET MARKETING – MISINFORMATION

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Internet marketing, running a home based business, making money online, whatever you want to call it, it can be a VERY scary experience and downright expensive.

 

How expensive?

 

You can lose your shirt, drive your wife and kids into the arms of the nearest hotel and make your best friend your worst enemy.

 

In other words, proceed at your own risk.

 

And what makes the whole process that much harder is that there is so much misinformation on the Internet that people are easily taken in and parted from their money. Hopefully, this article will dispel some of the myths so that you’ll at least have a fighting chance should you decide to try to make a living online.

 

The biggest lie when it comes to Internet sales is the one that says, “Build a site and they will come.” This couldn’t be farther from the truth. Just having a web site on the Internet is no guarantee that people are going to find it. With all the web sites out there, what makes you think that anybody is going to stumble onto yours without some serious advertising, search engine optimization, and hard work? They won’t. So let’s dispel this myth right off the bat.

 

Another big lie, that scares people off, is the one that says, “Starting a business on the Internet is expensive.” It doesn’t have to be. Yes, it can be, depending on what it is you want to do. If you’re thinking of becoming the next Amazon.com then you better have some serious bucks at your disposal. But the truth is, to start a modest Internet business doesn’t have to take a fortune. Yes, you will have to spend some money to get started, such as web hosting costs, domain costs and web design costs if you’re not good with HTML, but in comparison to the real world where businesses need thousands of dollars to get off the ground, your costs are a drop in the bucket in comparison.

 

A lie that you will hear so much is the one that says, “You don’t have to know how to sell to make good money on the Internet.” Think about the total illogic of this. You’re starting a business to sell a product or service to somebody. So how are you going to be able to do that without knowing how to sell? People who tell you this are just after your money.

 

But one of the best myths is the one that goes like this, “You don’t have to build a mailing list.” This is just laughable. How do you think companies like Sears and Macys make their money? Those catalogues that they send out every month or so are not for show. They’re to let you know what sales there are and to get you into their store to buy. If this method of advertising wasn’t effective then why would the biggest companies do it? This is not to say you can’t make money without a list, but you’re not going to really make big money until you have an in house list of people who trust you to buy from you.

 

There are of course more myths online but these should give you a pretty good start in the right direction.

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